Table of Contents
Client
M301 by Marmara NYC is a collection of fully furnished extended-stay residences located on the Upper East Side of Manhattan, designed for guests seeking a more flexible, residential-style living experience in the city.
Positioned at 301 East 94th Street, the property offers a modern alternative to traditional hotels, combining the comfort of apartment living with the convenience of hospitality services. Accommodations range from thoughtfully designed studios to spacious multi-room suites, each featuring fully equipped kitchens, dedicated living areas, and layouts tailored for longer stays.
Designed for business travelers, relocation guests, and extended-stay visitors, M301 emphasizes space, functionality, and lifestyle. Its interiors are curated to support both relaxation and productivity, making it a natural fit for guests balancing work, travel, and everyday living in New York.
As part of the Marmara portfolio, the concept reflects a shift toward more flexible, design-led urban living. M301 required a digital presence that could clearly communicate its hybrid positioning, support long-term booking intent, and deliver a seamless experience for users exploring extended stays in a highly competitive New York market.
Partnership
M301 Marmara engaged Gourmet Marketing to architect its digital presence, ensuring clarity, visibility, and conversion performance in a competitive hospitality market.
As a hotel digital marketing agency, we act as an integrated partner across website design, paid media, SEO, local SEO, and content, aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.
Our mandate spans every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, supported by SEO, local SEO, and content marketing, alongside structured improvements to user experience and conversion pathways. We have also integrated ongoing diagnostics through our hotel performance platform.
These systems work together to position M301 Marmara as a distinctive presence within its market, reinforcing its identity while driving visibility, engagement, and direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,