Lowland is a Southern tavern located within The Pinch boutique hotel in downtown Charleston, South Carolina. Situated just off King Street in a historic 19th-century building, the restaurant blends refined Southern comfort cuisine with a warm, layered dining environment that reflects Charleston’s culinary heritage.
The concept was developed by hospitality group Method Co. and led by James Beard Award-winning chef Jason Stanhope, bringing elevated Lowcountry flavors and a multi-level dining experience to one of Charleston’s most vibrant culinary neighborhoods.
Partnership
Lowland partnered with Gourmet Marketing to create a visually engaging website design and development experience that captures the restaurant’s atmosphere while making it easy for guests to explore menus, learn about the concept, and plan their visit.
As a hospitality-focused hotel marketing agency, Gourmet Marketing approached the project with an emphasis on visual storytelling, intuitive navigation, and brand consistency with The Pinch hotel. The website structure highlights the restaurant’s distinctive spaces, culinary philosophy, and reservation pathways, ensuring guests can seamlessly discover the dining experience online before arriving in Charleston.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
