Katz’s Delicatessen

Katz’s Delicatessen is one of New York City’s most iconic and enduring culinary institutions, located on the Lower East Side of Manhattan. Established in 1888, the deli has become a cultural landmark known for its traditional Jewish-style menu and its world-famous pastrami on rye.

Originally opened by immigrant brothers as a small neighborhood deli, Katz’s grew alongside the surrounding Lower East Side community, becoming a gathering place for generations of New Yorkers. Over the decades, it has maintained its old-school charm, from its ticket-based ordering system to its hand-carved meats and classic counter service.

The deli is not only known for its food, but also for its cultural presence, having appeared in films, media, and global food conversations. It serves thousands of pounds of pastrami each week and continues to attract both locals and international visitors seeking an authentic New York experience.

As a heritage brand with over a century of history and global recognition, Katz’s required a digital presence that could honor its legacy, support modern engagement, and deliver a seamless experience for customers discovering, ordering, and connecting with the brand.

Katz’s Delicatessen engaged Gourmet Marketing to design and develop a digital experience that preserves its legacy while modernizing its presence for a global, digitally driven audience.

As a hospitality-specialized digital marketing agency, we approached the project with a focus on translating over a century of history into a structured, high-performing digital platform. Our work centered on website design and development, ensuring the brand’s iconic identity and storytelling were clearly communicated across all touchpoints.

We structured the site architecture to balance heritage with usability, allowing users to explore the brand’s history, menu offerings, and nationwide shipping capabilities while guiding them toward key actions such as online ordering and engagement. Navigation was streamlined to reduce friction while maintaining the richness of the brand’s story.

A responsive website framework was implemented to ensure optimal performance across desktop, tablet, and mobile devices, aligning with the expectations of a modern consumer while preserving the authenticity of the Katz’s experience.

In parallel, the platform was structured to support search visibility and long-term SEO performance, positioning Katz’s across key branded, deli, and New York food-related search categories.

The result is a refined digital platform that honors Katz’s legacy, strengthens its global presence, and supports continued growth as one of the most recognized and celebrated delis in the world.