Director of Hotel Marketing

We are looking for an experienced and commercially minded hospitality marketing leader to join our hospitality-focused agency. This role is designed for someone with a strong background in hotel marketing—someone who understands the full commercial ecosystem of a hotel, from property positioning and demand generation to distribution strategy and direct booking growth.

1. About Gourmet Marketing

Gourmet Marketing is a hospitality growth agency that combines creative marketing, performance strategy, and proprietary technology to help hotels turn digital marketing into measurable revenue.

We partner with distinctive hotels, restaurants, and lifestyle brands to connect with travelers at every stage of their journey—from discovery to direct booking. Our work spans SEO, paid media, content strategy, branding, and conversion optimization, all designed to drive meaningful business results.

In addition to marketing services, we develop specialized software and analytics tools that help hotels better understand marketing performance, improve conversion, and make smarter revenue decisions.

By combining hospitality expertise, creative thinking, and advanced data insights, Gourmet Marketing helps both boutique hotels and multi-property groups compete in an increasingly digital travel landscape.

2. Role Overview

Client Strategy & Leadership

  • Serve as the primary strategic partner for hotel clients, managing relationships and setting overall marketing direction.
  • Develop comprehensive marketing strategies designed to increase direct bookings, occupancy, and total revenue.
  • Communicate marketing plans, performance insights, and growth opportunities clearly to hotel ownership and management teams.

Hospitality Marketing Expertise

  • Apply deep knowledge of hotel distribution, booking behavior, and hospitality marketing channels.
  • Understand how marketing impacts RevPAR, ADR, occupancy, and total revenue performance.
  • Guide clients on property positioning, competitive strategy, and digital growth opportunities.

Cross-Team Collaboration

  • Work closely with internal specialists across SEO, paid media, analytics, and content strategy.
  • Translate hotel business goals into actionable marketing strategies executed by internal teams.
  • Ensure campaigns and initiatives align with client objectives and deliver measurable results.

Performance & Growth

  • Monitor marketing performance and identify opportunities to improve conversion, demand generation, and direct revenue.
  • Present strategic insights and performance reporting to clients.
  • Continuously refine strategies based on data, industry trends, and evolving traveler behavior.

3. Responsibilities

Hospitality Marketing Leadership

  • Lead the development and execution of comprehensive marketing strategies for hotels and multi‑property portfolios.

  • Partner with hotel leadership, revenue management, and brand teams to align marketing initiatives with occupancy, ADR, and RevPAR goals.

  • Translate hotel performance data, market conditions, and demand trends into actionable marketing plans that drive direct bookings.

Digital & Performance Marketing Oversight

  • Oversee digital marketing programs across SEO, paid media, content, email, and conversion optimization.

  • Evaluate channel performance and attribution to continuously optimize spend, messaging, and targeting.

  • Ensure marketing efforts are data‑driven, measurable, and aligned with hotel-specific KPIs.

Client & Stakeholder Management

  • Serve as a senior strategic advisor to internal stakeholders and external partners.

  • Lead high‑level conversations around strategy, performance, expectations, and long‑term growth.

  • Present insights, recommendations, and results clearly to executive‑level audiences.

Strategic Planning & Innovation

  • Develop long‑term marketing roadmaps that support brand growth, market expansion, and evolving traveler behavior.

  • Identify new opportunities, tools, and approaches to keep hotel marketing efforts competitive.

  • Balance strategic vision with hands‑on leadership to ensure successful execution.

Team Leadership & Collaboration

  • Guide and mentor marketing team members, fostering accountability, growth, and best practices.

  • Collaborate cross‑functionally with creative, analytics, revenue, and operations teams.

4. Qualifications

Hospitality Industry Experience

  • Proven experience working directly with hotels or hospitality brands.

  • Background as a hotel marketing manager, regional marketing leader, or hospitality marketing strategist.

  • Strong understanding of hotel marketing fundamentals, including distribution, demand generation, and direct booking strategies.

Digital Marketing Expertise

  • Deep knowledge of digital marketing channels, including SEO, paid media, content marketing, analytics, and CRO.

  • Ability to interpret performance data and connect marketing outcomes to hotel revenue impact.

  • Experience managing complex, multi‑channel marketing programs.

Leadership & Communication Skills

  • Confident communicator with experience leading strategic conversations and managing expectations.

  • Strong presentation skills with the ability to distill complex data into clear insights.

  • Comfortable working with executive stakeholders and cross‑functional teams.

Strategic & Analytical Mindset

  • Ability to think beyond individual campaigns and contribute to long‑term growth strategy.

  • Strong problem‑solving skills and comfort making data‑backed decisions.

Curiosity & Adaptability

  • Passion for learning and staying ahead of hospitality and digital marketing trends.

  • Comfortable in fast‑paced environments where tools, technologies, and strategies evolve.

Bonus Qualifications

  • Agency experience working with hospitality or travel brands.

  • Experience managing multi‑property or portfolio‑level hotel marketing.

  • Familiarity with hospitality marketing platforms, booking engines, and analytics tools.

5. Compensation & Benefits

Base Salary: Starting from $85,000, with higher compensation available depending on experience, qualifications, and location.
Performance Bonus: Employees participate in a performance-based bonus program tied to individual and company performance.
Growth Opportunities: Opportunity to grow within a fast-evolving hospitality marketing and technology company.
Work Environment: Collaborative team environment focused on innovation, measurable performance, and long-term client success.

Application