Director of Digital Marketing for Boutique Hotels

Gourmet Marketing is a dynamic and innovative hospitality marketing agency specializing in delivering tailored digital solutions to elevate boutique hotels' visibility, engagement, and revenue. With an extensive portfolio of successful collaborations, we are dedicated to driving excellence in the hospitality industry through strategic marketing initiatives.

As the Director of Digital Marketing for Boutique Hotels at Gourmet Marketing, you will play a pivotal role in leading and shaping high-impact digital marketing strategies for our esteemed clientele. Your extensive expertise in digital marketing will enable you to lead a team of skilled professionals to create compelling campaigns that resonate with boutique hotels' unique charm and offerings. This role is remote, with working hours in the EST timezone. 

• Strategic Leadership: Develop and oversee comprehensive digital marketing strategies that align with boutique hotels' branding, goals, and target audiences. Collaborate with clients to understand their vision and provide strategic insights to drive successful campaigns.
• Team Management: Lead, mentor, and inspire a team of digital marketing specialists to execute campaigns across various channels, including social media, email marketing, SEO, content creation, and paid advertising.
• Client Relationship Management: Build and maintain strong partnerships with boutique hotel clients, acting as a trusted advisor and consistently delivering results that exceed expectations. Regularly communicate progress, insights, and performance reports.
• Campaign Oversight: Ensure the end-to-end execution of multi-channel digital marketing campaigns is on-brand, impactful, and aligned with the client's objectives.
• Performance Analysis: Monitor campaign performance using relevant analytics tools and metrics. Analyze data to refine strategies, optimize conversion rates, and identify areas for improvement.
• Industry Innovation: Stay current with the latest digital marketing trends and innovations within the hospitality industry. Apply these insights to develop cutting-edge strategies that set our clients apart.

• Minimum of 8 years of experience in digital marketing.
• Proven track record of successful client relationship management and campaign execution in a digital marketing agency setting.
• Proficiency in utilizing various digital marketing tools, platforms, and analytics software.
• Exceptional expertise in digital advertising, SEO, and website user experience.
• Exceptional leadership and team management skills, with the ability to inspire and guide a team towards shared goals.
• Strong analytical mindset and a data-driven approach to decision-making.
• Excellent communication and presentation skills, with the ability to convey complex ideas in a clear and compelling manner.
• Strong proficiency in English required.
• Hospitality experience, especially hotel, is a plus.