Jacquin’s

Charles Jacquin et Cie, widely known as Jacquin’s, is one of the oldest and most established producers of cordials and liqueurs in the United States. Founded in 1884 by French entrepreneur Charles Jacquin, the company introduced European-style liqueurs to the American market and has remained a cornerstone of the category ever since.

Headquartered in Philadelphia, Jacquin’s has evolved into a multi-generational, family-owned business with a global distribution footprint and a portfolio spanning over 100 products across spirits, cordials, and ready-to-drink beverages.

The brand is recognized for its diverse range of offerings, from classic cordials such as crème de menthe and triple sec to modern cream liqueurs and innovative ready-to-drink cocktails. Its portfolio also includes well-known sub-brands such as Pennsylvania Dutch, Irish Manor, and Juliette Liqueur, positioning Jacquin’s as both a heritage producer and a modern portfolio operator.

With over a century of history, including surviving Prohibition and expanding into global markets, Jacquin’s represents a rare blend of tradition, resilience, and innovation within the spirits industry.

As a legacy brand with a broad and evolving product portfolio, Jacquin’s required a digital presence that could communicate its history, showcase its brands, and support engagement across both consumers and trade audiences.

Jacquin’s engaged Gourmet Marketing to redesign and develop its website, ensuring clarity, credibility, and modern performance while preserving the depth of its heritage within a competitive global spirits market.

As a hospitality-focused digital marketing agency, we acted as an integrated partner across website design and development and SEO, aligning digital structure with brand storytelling and long-term visibility.

Our mandate spanned the full Jacquin’s ecosystem. We delivered a comprehensive website design and development solution, creating a scalable platform capable of supporting a large and diverse portfolio of spirits brands while maintaining a cohesive identity.

We restructured site architecture to clearly segment and showcase multiple product lines and sub-brands, allowing users to navigate seamlessly between heritage storytelling, product exploration, and brand engagement. Navigation was refined to balance depth with usability, ensuring both casual consumers and trade audiences could interact with the platform effectively.

In parallel, we implemented foundational SEO strategies to improve search visibility across branded and category-driven queries, positioning Jacquin’s within key spirits and liqueur markets.

A responsive website framework was introduced to ensure optimal performance across desktop, tablet, and mobile devices, aligning with the expectations of a global, digitally engaged audience.

The result is a modern digital platform that honors Jacquin’s legacy, strengthens its presence across a competitive spirits landscape, and provides a scalable foundation for continued portfolio growth.