Fraser & Thompson Whiskey is a luxury spirits brand dedicated to delivering exceptional blended and single malt whiskeys. Known for its heritage craftsmanship, attention to detail, and curated tasting experiences, the brand embodies the essence of modern sophistication while honoring traditional whiskey-making practices. Fraser & Thompson engages discerning enthusiasts and collectors who value premium quality, brand story, and elevated experiences in the world of craft spirits.
Partnership
Fraser & Thompson Whiskey partnered with Gourmet Marketing to elevate its online presence and enhance the digital storytelling of its brand.
As a full-service hospitality marketing agency, we provided a comprehensive website redesign, integrated SEO services, and ongoing insights. Our strategy focused on showcasing the brand’s heritage, craftsmanship, and product range while improving site usability, navigation, and search visibility.
By creating a website that reflects the premium positioning of Fraser & Thompson Whiskey, we helped the brand capture interest from both enthusiasts and high-value consumers while maintaining a consistent, elevated digital identity.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
