Table of Contents
Client
Elliot Park Hotel is a boutique luxury hotel located in downtown Minneapolis, set within one of the city’s oldest and most historic neighborhoods. Positioned as part of Marriott’s Autograph Collection, the property blends modern design with a strong sense of place, offering a refined yet approachable hospitality experience.
Defined by its Scandinavian-inspired interiors, warm materials, and understated aesthetic, the hotel creates an atmosphere that is both calming and contemporary. Guests are drawn to its thoughtfully designed accommodations, locally inspired dining, and proximity to key attractions, making it a destination for both business and leisure travelers.
Located in the historic Elliot Park neighborhood, the hotel acts as both a gateway and a gathering place within the city, connecting guests to Minneapolis’s cultural, business, and entertainment districts.
As a design-led boutique hotel with a strong identity and urban setting, Elliot Park Hotel required a digital presence that could reflect its aesthetic, communicate its offering clearly, and provide a seamless experience for guests discovering and booking their stay.
Partnership
Elliot Park Hotel engaged Gourmet Marketing to develop its online presence, ensuring clarity, visibility, and conversion performance in a competitive hospitality market.
As a digital marketing agency, we act as an integrated partner across services such as website design, paid media, SEO, and content management, aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.
Our mandate spans every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, supported by SEO, alongside structured improvements to user experience and conversion pathways.
These systems work together to help Elliot Park Hotel stand out in its market, reinforce its identity, and drive visibility, engagement, and direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,