Safe House

Scope

  • Advertising
  • Landing Page
  • Graphic Design
  • Strategy

For more than 50 years, Safehouse has delighted guests with a spy-themed restaurant encompassing the world of global espionage and entertainment. Complete with a hidden door and required password to enter, the restaurant fully embraced the secret agent motif throughout its interiors, menu, and paraphernalia.

There’s a SPY
in all of us

Overview

After opening in a new city, brand awareness and advertising was needed to drive customers to their new establishment. Through our integrated campaign, Safehouse was able to see significant spikes in attendance and sales positively correlated to our advertising efforts. Themed on brand to their espionage motifs, our comprehensive campaign went on to win an award for Integrated Marketing Campaign.

Challenge

Originally based in Milwaukee, Safehouse was planning to open a new location in the larger metropolitan city of Chicago. While their normally “hidden” entrance was more conspicuous, Safehouse still needed an agency that could build brand awareness to the audience in Chicago and entice customers through their newly opened doors.

Solution

Knowing that increasing brand awareness was essential for targeted ads to drive actual sales to a newly-opened locale, our team created a fully-integrated campaign for Safehouse entitled, “Eat Like A Spy.” Building on their already established espionage theme, we built our advertising, microsites, and sub-campaigns around a “Mission Impossible”-inspired motif including matching graphics and color palettes.

Our team utilized the highest sales-driven advertising channels to run the integrated ads, including Social Media, PPC, and Programmatic. Combined with digital banners placed in the high-traffic areas and times of Downtown Chicago, our campaigns brought in high numbers of consistent leads and sales positively correlated to the specific times of our ads running.

Since the full campaign ran for 9 months, our team devised sub-campaigns that fell within their branding but targeted specific goals for Safehouse, including “Party Like A Spy” for special event lead generation, and “Drink Like A Spy” for Happy Hour and bar traffic drive. Throughout that campaign time, Gourmet Marketing succeeded in aiding Safehouse’s Chicago location in becoming the most talked-about speakeasy like their original Milwaukee pillar.

Awards

Silver Award

Integrated Campaign

Due to the comprehensiveness and overall success of the “Eat Like A Spy” campaign, Gourmet Marketing was awarded the 2018 W³ Silver Award for Integrated Campaign in Marketing.

The W³ Awards celebrates digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by the best interactive agencies, designers, and creators worldwide.