- Logo Design
When Mollaga was preparing to launch their fast-casual Indian grill in New Brunswick, New Jersey, it needed to find a visual language to communicate authentic Indian tradition in a fresh, contemporary American style.
Their strengths included flavor – exciting spices and herbs in recipes handed down over generations – freshness and healthiness, emphasizing naturally raised ingredients, and service and ambiance that leaves customers eager to return.
We created a visual identity to express Mollaga’s uniqueness, carry them into the future and give them a solid, uplifting foundation to build on as they grow.
The brand solutions for Mollaga included a memorable logo with a bold, simple design and a versatile brand pattern to give shape to Mollaga’s bold flavors and fun personality across a number of applications.