On March 29th, I participated in Google Engage’s first Hangout on Air broadcast from the Google Engage+ page. Agencies from Greece, Portugal, Sweden and the US joined to learn how Google+ can help them promote their businesses. Gourmet Marketing was invited to speak about how we use Google+ as an agency to connect with clients, partners and friends. Now you get to see my face in uncomfortable close-up webcam fashion.
If you want to jump straight to Gourmet Marketing’s section, go to 22:40
Google+ has only been around since September 2011 and, like the rest of the business world, we are still trying to figure out the best way to use the platform, for ourselves as an agency but also for our clients. There is a lot of potential for Google+ to tie SEO and social media marketing together.
For now, our recommendations for businesses using Google+ is to keep it simple:
- Get your branding right: no need to get fancy, but make sure that when people land on your page, they know who you are and what you stand for.
- Get your product out: use Google+ to showcase your portfolio, whether that happens to be website design or client logos.
- Get your knowledge out: if you are generating interesting content, use Google+ as an additional channel to distribute it.
- Connect with people: follow, interact, invite, comment…you know the drill
Obviously, this is not an exhaustive or particularly original list, but it’s important to get the basics right.
Watch the video and enjoy.
PS. I noticed, much to my chagrin, that my once proud Australian accent has mixed with slight Americanisms.