Arlo Hotels

Arlo Hotels is a boutique and lifestyle hotel brand with properties in New York City, Chicago, Miami, and Washington, DC. Its New York hotels span Midtown, NoMad, SoHo, and Williamsburg; Arlo Wynwood places the brand in Miami’s arts district. Each hotel combines a place to stay with dining, social spaces, and experiences tied to its neighborhood.

For a brand with several hotels in the same city, search visibility needs to be specific. A traveler considering NoMad needs to understand that hotel’s location and experience, while someone planning a Chicago trip needs a different property and a different set of answers.

Gourmet Marketing, a hospitality marketing agency, runs Arlo’s full digital marketing across SEO, local search, advertising, AI optimization, and website optimization. Our work focuses on reaching travelers through destination and hotel category searches, including people who have not yet chosen Arlo by name.

The challenge is to make each property relevant to its own market while keeping the brand connected. A portfolio search strategy needs to help travelers find the right hotel in the right neighborhood, then understand why it suits their stay.

A distinct search role for each hotel

We mapped search priorities separately for the brand homepage and individual properties. The homepage introduces the portfolio; property pages answer the more specific questions that come with choosing a location. Our hotel SEO services use that distinction to connect destination searches with the relevant hotel.

We analyzed search demand in each market and used the findings to build a keyword map for each property. That analysis shaped the keyword priorities and on-page content for every location, reflecting differences in demand and search intent across the portfolio rather than applying the same keyword combinations to every market.

Protecting existing performance and building growth

We began by reviewing each property’s search performance to identify where Arlo was already winning and where existing rankings offered room to grow. We remapped the strategy around those findings, protecting established visibility while prioritizing opportunities with a shorter path to return.

The first phase focused on searches where a property already had a ranking foothold and targeted improvements could strengthen its position. We also identified longer-term opportunities that called for a more complex strategy tailored to each location.

Showing up in AI search

The same property-level content helps AI assistants match travelers with the right Arlo hotel when they ask where to stay in New York, Chicago, Miami, or Washington, DC. Over the past year, the number of AI responses citing Arlo grew 81%.

That visibility is driving bookings. Revenue from ChatGPT visitors rose 627% in January through September 2026 versus the same months in 2025.

Measuring organic performance across the portfolio

From January through September 2026, organic bookings increased 8.5% and organic booking revenue grew 22.3% compared with the same months in 2025. These results cover the Arlo portfolio.

Google Search Console recorded 36.5% more clicks from June 5 through September 30, 2026, compared with the same dates in 2025. That search-click result covers a shorter period than the booking and revenue comparison.