Arlo Hotels
Scaling Non-Brand SEO Across a Multi-City Lifestyle Hotel Brand.
- Case Study
Table of Contents
Client
Arlo Hotels is a lifestyle hospitality brand known for design-forward hotels rooted in neighborhood culture and urban connectivity. With properties across major U.S. cities, Arlo attracts modern travelers seeking authentic local experiences, social energy, and efficient, well-designed accommodations.
Each Arlo hotel maintains a strong individual identity while operating under a unified brand ethos, creating both opportunity and complexity within organic search.
Partnership
Gourmet Marketing serves as Arlo Hotels’ strategic digital marketing partner, managing performance across the brand portfolio. The engagement focuses on expanding non-brand visibility, driving direct booking growth, and reinforcing each property’s market-specific positioning.
Operating as Arlo’s centralized hotel marketing agency New York City, Miami, Chicago, and Washington, D.C., we lead SEO services for hotels, ensuring consistency, scalability, and optimization for each city’s competitive landscape.
Our integrated approach is supported by continuous insights from our performance analytics platform, which allows us to monitor campaign effectiveness, keyword performance, and conversion trends. By combining SEO and data-driven analytics, we position Arlo Hotels to capture high-intent travelers across all markets, maximize direct revenue, and maintain a dominant digital presence.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,