Table of Contents
Client
Ambassador Hotel Kansas City is a luxury boutique hotel located in the heart of downtown, set within a historic building that dates back to the early 20th century. Originally constructed as a bank, the property has been thoughtfully restored to preserve its neoclassical architecture while introducing modern comfort and design.
Positioned within Marriott’s Autograph Collection, the hotel offers a refined and intimate stay, combining timeless elegance with contemporary amenities. Guests are drawn to its distinctive character, from marble interiors and high ceilings to curated experiences such as on-site dining and live jazz performances.
Located steps from key attractions, including the Power and Light District and Kansas City Convention Center, the hotel caters to both business and leisure travelers seeking a more elevated and design-led hospitality experience.
As a boutique hotel with a strong sense of place and identity, Ambassador Hotel Kansas City required a digital presence that could reflect its heritage, communicate its offering clearly, and provide a seamless booking journey for modern travelers.
Partnership
Ambassador Hotel Kansas engaged Gourmet Marketing to design its website, ensuring clarity, visibility, and conversion performance in a competitive hospitality market.
As a hotel marketing agency, we act as an integrated partner across services such as website design, paid media, SEO, and content management, aligning each channel to strengthen direct revenue and reduce reliance on third-party platforms.
Our mandate spans every layer of the brand’s digital ecosystem. We delivered a comprehensive website design and development solution, supported by SEO, alongside structured improvements to user experience and conversion pathways. We have also integrated ongoing diagnostics through our hotel performance platform.
These systems work together to position Ambassador Hotel Kansas as a distinctive presence within its market, reinforcing its identity while driving visibility, engagement, and direct bookings.
The Results
75% increase
Direct booking revenue compared to previous year
5% increase
Conversion following .com redesign
25% increase
Contribution of Direct bookings in channel distribution
On Your Mark,
Get Set,