Seamless Review: Is It Good or Bad For Restaurants?

Online food ordering has finally reached the age of maturity. A consequence of that is the online ordering industry has gone through a bit of consolidation, posing difficult questions for restaurants. Some things are still the same. With Seamless, restaurants must weigh hefty fees against an influx of business.

The biggest change is that Seamless and Grubhub are now one company, putting them way ahead of the competition. Although they maintain their different brands, together they are growing rapidly in size. Access to Seamless and Grubhub’s users can be critical to a restaurant’s business if it does a substantial amount of online ordering. Both Seamless and Grubhub, however, take such a sizable fee for each order that may make a restaurant think twice before signing up.

Spread of Online Ordering

The other major evolution in online ordering for restaurants is that it is now a national phenomenon and not limited to major cities. Seamless and Grubhub both have moved into the suburbs.

Undoubtedly, restaurants see the benefits of online ordering. Like customers, restaurants experience an increase in employee efficiency as the need to answer the phone decreases. In the next few years, we may see the conventional delivery phone call vanish from much of the USA.