Marketing, like all other parts of your restaurant, takes money.
However, unlike most other investments in your restaurant, restaurant marketing can go in many different directions. The abundance of choices presents added difficulties when creating your restaurant marketing budget as restaurants must find effective strategies and avoid wasteful mistakes.
Nonetheless, it would be foolish to not test the marketing waters as you will be missing opportunities for your restaurant to grow. For this first part, I break down marketing expenses to prepare you for spending your money wisely. In the next part, I will give marketing priorities, an overview of risk-taking and essential tools.