Almost all businesses have been touched by this outbreak in some way or another, and if you haven’t yet, buckle up, because it’s only just a matter of time. The PPC world is no exception to this, as we see our search volumes plummet, but virus searches increase tenfold. While we are arguably towards the peak of interest in the virus, we will most likely continue to see increased levels of interest over the coming weeks, which will vary by location and will depend on where the virus spreads next.
As the Coronavirus pandemic spreads throughout the world, we are all adjusting to our new temporary (hopefully, amirite?!) reality. Deliveries have become a critical lifeline that connects us, if only for a moment, to the outside world.
So if you haven’t already, amidst all the closings, offer delivery, takeout, or curbside/non-contact pick-up, and tell people about it. In your Branded ads, adjust your copy to let people know you’re open in whatever capacity you’ve decided. This allows people to still enjoy your food, and people will appreciate your efforts to keep everyone safe, especially now that road sodas have officially been approved! But don’t drink and drive – that sh*t’s not cool.
Now is NOT the time to go dark. Now more than ever people are craving information and connection, and your content is a way to connect to your audience. You can:
Reaching out to your community and keeping people updated will not only help keep people informed, but also helps establish an emotional connection to your brand. While giving back is ALWAYS important, now, more than ever, it’s important to help out your neighbor.
Things are changing on a daily, even hour-to-hour basis, so make your adjustments as you see results (or not! There’s plenty of data in silence too!) and trust in your strategy. And remember, at the end of the day, communication is key.
As a hotel advertising agency, we guarantee that you will increase your bookings and we offer our service with care.