Online ordering, phone apps, and other restaurant technologies make it easier than ever to increase your restaurant’s sales of takeaway and/or delivery items.
The pace at which restaurants are adopting new technologies related to delivery and takeaway is astounding. Delivery and takeaway orders are among the fastest-growing segments of the hospitality industry. So an increasing number of restaurants are marketing these services more intensively.
The old delivery model, where restaurants do their own delivery, is being challenged by third-party delivery services. Third-party delivery services are springing up locally, regionally, and nationally to take advantage of the trend. If you’re not marketing takeaway and delivery services through third parties or in-house efforts, you’re losing money and market share while risking customer dissatisfaction.
Options for restaurants include marketing takeaway orders through easier online ordering and delivering food to customers and businesses in the neighborhood on foot or by bicycle, car, or delivery van. Pizzerias have long dominated the delivery market, but that’s rapidly changing as customers can order from their phones, restaurant websites, and third-party services.
A critical concern for any restaurant is how to increase revenue with a limited number of seats. Promoting takeout and delivery orders offers a lucrative income stream that works for all types of restaurants and not just fast food places. People in every city and socioeconomic group occasionally want to relax at home without preparing their own meals.
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