It might not make a lot of sense to teetotalers or light drinkers, but people get excited about their favorite brands of alcohol. Restaurants can leverage their customers’ love of spirits to ignite sales with whiskey-infused foods, alcohol-related merchandise and aged-on-the-premises spirits. More restaurants are creating dishes that other restaurants can’t offer by infusing foods and beverage with proprietary spirits, craft beers and barrel-aged bourbons.
Customers love to share their experiences, and restaurant and bar visits are major events for sharing because they involve showing off people clothes, dining choices, dates and circle of friends. Sharing your plain martini, Manhattan or cheesecake just doesn’t deliver the same punch as a cocktail made with whipped lightning and edible ice cubes or an alcohol-infused cupcake with a playful message on top.