Higher conversion means a higher return on investment for your hotel marketing plan. You get more direct bookings when you reach a higher conversion with your website.
So, you are paying less money in commissions to OTAs, which results in higher profits.
However, the conversion rate of your hotel website signifies more than just more bookings or higher profits. You can use the data related to conversion as a frame of reference to get insight into your overall marketing success.
While it is essential to get healthy traffic to your website and always aim to get more eyes on your hotel, conversion can be the metric to determine if
The average website conversion rate for the hospitality industry is around 2.2%. Whether that number sounds successful or not may change depending on the business, but nobody can deny that there is room for expediential improvement.
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