A great website design communicates the individuality of a brand while promoting strategic goals.
For Agozar, a Cuban restaurant in the Bowery, we chose to communicate the funky, quirky character of the brand through graphics, since the low lighting and angles of the restaurant interior, though a beautiful experience for guests, negatively impacted the ability to capture appealing photography.
The fun, graphic layout and visual elements gave us great flexibility to then highlight and encourage interaction with key elements, such as the main calls to action: reservations, order online, gift cards and feedback.
Another featured element highlighted was awards; the restaurant had won Open Table’s 2015 Diner’s Choice and Trip Advisor’s 2015 Certificate of Excellence, and these award badges feature prominently on their home page.
On the topic of awards, this strategy in expressing Agozar won us the 2014 Best Restaurant Website Award from the Web Award Association.
We worked with Agozar to develop special offers to drive weekday business, promoting each offer with a custom graphic, and emphasized the catering side of their business.
Another significant component was the menu; we split it into distinct sections for the website to help customers better understand the offerings, with particular emphasis on the best-selling food and drink options, and used the opportunity to also drive more traffic to high-value group dining with prominent graphic advertising.
Private events were another important initiative. To encourage bookings, we emphasized the character of the space by naming each room and laying out all the detail for customers on the page, including the ability to easily book the space directly on the page.
Agozar benefited from a strong, fun social media presence, so incorporating a curated social media feed into the website design helped reinforce their brand while linking their channels to drive traffic in both directions.
We also incorporated mouth-watering photos of their food and a blog showcasing their background, history and passions, which keeps the site fresh and active, while demonstrating a fun, engaging brand and offering.
The media and social components provide a backbone and visual language for the strategic initiatives.