Mollaga

Scope

  • Branding
  • Logo Design

When Mollaga was preparing to launch their fast-casual Indian grill in New Brunswick, New Jersey, it needed to find a visual language to communicate authentic Indian tradition in a fresh, contemporary American style.

Work

Their strengths included flavor – exciting spices and herbs in recipes handed down over generations – freshness and healthiness, emphasizing naturally raised ingredients, and service and ambiance that leaves customers eager to return.

We created a visual identity to express Mollaga’s uniqueness, carry them into the future and give them a solid, uplifting foundation to build on as they grow.

The brand solutions for Mollaga included a memorable logo with a bold, simple design and a versatile brand pattern to give shape to Mollaga’s bold flavors and fun personality across a number of applications.

Their strengths included flavor – exciting spices and herbs in recipes handed down over generations – freshness and healthiness, emphasizing naturally raised ingredients, and service and ambiance that leaves customers eager to return.

We created a visual identity to express Mollaga’s uniqueness, carry them into the future and give them a solid, uplifting foundation to build on as they grow.

The brand solutions for Mollaga included a memorable logo with a bold, simple design and a versatile brand pattern to give shape to Mollaga’s bold flavors and fun personality across a number of applications.

These two visual elements are flexible components that illustrate Mollaga’s brand wherever they go, whether that’s customer-facing collateral like menus, packaging or in-store signage, or external promotional materials.

We further supported Mollaga’s build up to launch with a unique photography style, social media graphics, and a brand style guide. This mix of services supported their deployment of a cohesive brand identity across all visual arenas even before ‘day one’.