Award Winner

Buy Now,
Stay Later

Around the World to help support our hotel friends through a “hotel bonds” initiative.

In an effort to support the hotel industry during the Covid-19 pandemic and travel ban, Gourmet Marketing teamed up with Lion & Lamb to launch the Buy Now, Stay Later campaign.

Overview

The goal was to administer immediate relief to hotels as they felt the harsh financial effects from the COVID-19 pandemic. Travelers can buy a hotel bond for $100, which will mature into $150 after 60 days from purchase.

Work

We build a concept behind Buy Now Stay Later where hotels and consumers could trust the website and fully understand what it was all about. We began by designing an aesthetically pleasing website that was eye-catching, user-friendly, and simple.

Our hotel finder tool where consumers can easily navigate the hotels that have signed up for the initiative. The navigation included a filter that enabled users to find hotels in a particular region and city.

Each partner hotel also had their landing pages, optimized for search engines and easy to share on social media.

Filter all participants

Partner landing pages

As a final step, and to make this initiative truly valuable, we needed to get the word out there on this brand new initiative so hotels can join the platform. The PR team pitched the idea to magazines including Travel & Leisure, Chicago Tribune, Forbes, and the NY Times, to name a few. This Public Relations coverage gave us the legitimacy we needed and exposed the initiative to a wider public, which led to more participating hotels and website users.

To further spread the word, we utilized organic social media including Facebook and Instagram, creating an aesthetically pleasing grid with a variety of posts including inspirational travel posts, beautiful destinations, and UGC from participating hotels.

With this integration of marketing and PR, we were able to create a successful campaign and helped hotels earn money during these troubling times.

Purchase Hotel Bonds in Increments of $100.

Step 1

Wait For 60 Day Maturation.

Step 2

You have a $150 value on your bond.

Step 3

Submit Your Hotel & Set Up Your System

Step 1

Spread the Word

Step 2

Generate Cash for Today & for Future

Step 3

Results

364 Participating Hotels

55,878 Website Visitors

4,500 Bond Requests, Thousands Sold

Awards

2020 Davey Gold Winner - Gourmet Marketing

Gold Winner

Integrated Campaign B2C

Articles

COVID-19: Hotels Are Offering Buy Now, Stay Later Bonds That Increase In Value 60 Days From Now
Forbes

Buy Now, Stay Later: An Innovative Approach to Vacation Planning
Travel Curator

Buy Now, Stay Later is Giving Hotels Hope for the Future
elite traveler