Inevitably, Facebook will be tempted to take a bigger role in search, as Google’s slowly invades social media. Even with this interesting innovation, I don’t expect any time soon an exodus from Facebook. However, people will like that their social network is considered with their search.
This reinforces the importance of social media. The performance of your website and your social media pages will only become more intertwined. You cannot opt out of one without hurting the other. While Google and Facebook fight it out, it’s best that a restaurant have a presence in both domains, coordinating them in an effective online marketing strategy.