Due to COVID-19 pandemic and socially distancing, many more people are staying at home and cooking. People are turning to food for a sense of comfort and a connection to their favorite restaurants or experiences. For a long time, people have been attempting to recreate their favorite restaurant dishes at home. But now, in a time when people can no longer dine out, restaurants are freely giving away their recipes.
Over the past few weeks, many brands released secret recipes to the public in response to the pandemic.
Recently, Pret A Manger revealed its chocolate chip cookie recipe, and McDonald’s shared the long-imitated sausage-and-egg McMuffin recipe. Even Disney published the recipe for its churros for a “little taste of Disney magic” at home. For the first time, DoubleTree by Hilton shared its secret chocolate chip recipe.
Sharing recipes is a way for your guests to feel connected to you in a time when they are feeling stressed or anxious. It can cause a lot of excitement! The sense of comfort that is provided by a beloved dish is incalculable.
if you’re a restaurant, consider sharing a cocktail recipe or dish recipe with your social media following. Build and foster a stronger emotional connection with your guests. People want to hear from you!