If there’s something we all know about social media, it’s that visual marketing – photos, videos, infographics, and so on – is king.
Visual content captures the attention of the people you’re trying to reach. It gets them to engage and connect with you in ways they might not otherwise.
Are you taking full advantage of visual content in your marketing? If not, here are six ideas to get you going.
Offer A Virtual Tour
The two-minute video has fast become the standard in a lot of industries – whether it’s showcasing the value of an event, or the visual appeal of a product.
If people are coming to your website already, you know that they’re trying to find out more about you. Why not offer a virtual tour of your rooms and your hotel so they can get a better sense of what it’s like?
You can share your video on YouTube, Vimeo, on your blog, and elsewhere if you so desire. The goal should be to help your audience see why they should book with you.
Showcase Local Amenities & Activities
Use high quality photography and videos to highlight amenities and activities. The more there is to do at your hotel and in your neighborhood, the more coverage you should dedicate to showcasing your property and locality.
When a customer is consuming content on your website, they are still in the research phase. But if they love swimming, skiing, hiking, or whatever activity it may be, and they discover that they can enjoy it in your town or city, it might be the motivation they need to book right away.
Develop Eye-Catching Infographics
HubSpot has shown that infographics are liked and shared on social media 3x more than any other type of content.
If you have any kind of social media strategy, then you should be putting together infographics to boost engagement.
But don’t forget your website and your blog. Infographics can drive a lot of traffic to your site, and help you get more links too. Include the embed code so others can share it on their blogs.
Use Customer Testimonials In Your Graphics
We all know about the popularity of beautiful imagery accompanied by quotes. These images are all the rage, particularly on platforms like Instagram and Pinterest.
One way for you to market your hotel is by using customer reviews or testimonials in your graphics. These images are attention-grabbing, easy to share, and can even help you build trust and credibility with those looking to stay at your hotel.
Share Travel Tips
Whether it’s a how-to video or an informative infographic, hotels can share travel tips with their prospective guests using visual media.
People are always looking for tutorials online, so if you can offer them valuable tips on how to pack, where to visit and eat at, foods to avoid, and so on, people will begin to look to you for the answers they need. Building this authority will lead to more business too.
Don’t Forget SlideShare
If you’re going to be visualizing data and putting together infographics anyway, why not repurpose the content and extend its reach?
Per CMO.com, SlideShare is among the top 120 most-visited websites in the world. Plus, infographics are liked five times more than presentations and 21 times more than documents. So why not take advantage?
SlideShare is particularly beneficial if you’re looking to appeal to professionals and businesses.
One thing to avoid with your visual marketing is merely grabbing people’s attention. You must make it worth their while. So, if the information is beneficial and useful to them, they’ll engage and want to learn more. But if the content isn’t any good, they’ll feel like their time was wasted. Avoid this outcome by developing valuable content.