Restaurant uniforms provide instant authority for service staff, and uniforms make as strong an impression as interior décor. Good uniform choices provide instant recognition and authority, but customers rarely notice outfits that meet their expectations, so the influence and benefits of standardized uniforms could prove subtle but significant.
Restaurant uniforms showcase business personality, make sure that employees wear appropriate dress and prevent staff from damaging their own clothes from spills and food mishaps. Restaurant owners should avoid over-the-top designs that make their staffs uncomfortable. Restaurants that prefer not to order uniforms can achieve some of the benefits by creating a dress policy, providing aprons with logos and furnishing employee name tags.
Restaurant Uniforms for Branding
Branding strategies include incorporating company logos into all forms of advertising, and restaurant staff members are the most important evidence of restaurant savvy, sophistication and style.
- Restaurant uniform retailers offer design assistance, volume discounts and consistency.
- Consider the benefits of changing colors each day of the week to create variety and attract favorable interest, but avoid garish colors, caricatures and clothes that distract from the brand and reputation of the restaurant.
- Bad or humiliating uniforms cause staff members to act defensively. Try to choose comfortable uniforms that people enjoy wearing to brand the company in a positive light.
- New operations might want to consult with their staffs for advice before choosing uniforms that people will wear for a high percentage of their waking hours.
- Employee morale gets a boost when people dress in quality restaurant uniforms, and stain-resistant fabrics help people stay clean and fresh during long shifts.
Choosing a Uniform Strategy
Choosing restaurant uniforms could become a large undertaking because most restaurants have different uniforms for cooks, chefs, managers and serving staff. Different styles of aprons could distinguish between classes of employees, and staff could instantly change hats or aprons for multitasking.
- Formal restaurants might consider tuxedos for hosts, front desks, bartenders and servers in upscale restaurants, hotels, casinos and banquet halls.
- Kitchen staffs look more profession when chefs, sous chefs and executive chefs wear stylish chef coats with company logos.
- Some restaurants choose only certain distinguishing clothes for their staffs such as restaurant tops, custom ties, uniform shorts, chef hats and caps or custom aprons and vests.
- Choosing restaurant uniforms depends on customer demographics, restaurant budgets and quality uniforms that make customers and staff comfortable. Formal dress works for upscale restaurants but could leave a negative impression with young urban customers. Casual and neighborhood restaurants benefit by choosing uniforms that make their workers appear friendly and approachable.
- Comfort and cost become important criteria in making a final selection of apparel. Hot, uncomfortable uniforms for kitchen workers and servers could affect staff performance, and nobody wants service from sweaty servers. Large restaurants need to provide a variety of uniforms in different sizes and styles, so affordability and fabric durability become major determining factors.
Scientific Studies Validate Psychological Benefits of Uniforms
The Journal of Experimental Social Psychology conducted a study that measured the psychological influences of lab coats. The results found a strong correlation to improved attention to detail and mental attitudes of people who wear professional clothing. The benefit did not change when the test subjects were told that the lab coats were painter smocks. Choosing the right restaurant uniforms helps to make staff members more service-oriented, friendly and chatty or goal-oriented.
Costs and Fitting Considerations
Sometimes, all a restaurant needs are T-shirts, but many restaurants choose a distinctive look for each restaurant position. Choosing the right outfits involves these considerations:
- Costs of uniforms include providing enough uniforms so that employees can keep them clean without undue maintenance hardships.
- Keeping spares in several backup sizes for emergency situations and new employees proves highly beneficial.
- Consider the costs of upscale manager uniforms, which are usually more formal and expensive, and think about using partial uniforms with dress clothing.
- Finding the right dress Oxford shirts and matching pants could pose difficulties when buying from local retailers. Restaurant uniform companies specialize in coordinating uniforms to create complementary looks for each staff member.
No matter how professional the staff, uncomfortable or humiliating restaurant uniforms might cause them to make mistakes and develop poor attitudes. Ostentatious uniforms make customers as unhappy and uncomfortable as the people who wear them, which defeats the purposes of wearing them. Smart uniforms in subdued colors with subtle logos offer astonishing branding, service and employee-loyalty benefits for restaurant owners, but the outfitting process takes careful planning to achieve these objectives.