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	<title>Comments for Restaurant Marketing by Gourmet Marketing</title>
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	<lastBuildDate>Thu, 09 Feb 2012 11:37:00 +0000</lastBuildDate>
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		<title>Comment on Running a Restaurant Is Hard Enough: Don&#8217;t Let a Dysfunctional Team Make It Harder by Manne</title>
		<link>http://www.gourmetmarketing.net/2012/02/08/running-a-restaurant-is-hard-enough-dont-let-a-dysfunctional-team-make-it-harder-3/#comment-216</link>
		<dc:creator>Manne</dc:creator>
		<pubDate>Thu, 09 Feb 2012 11:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=6048#comment-216</guid>
		<description>Great article! The importance of team building can&#039;t be stressed enough. Your post made me think of this game designed to help improve staff awareness of what constitutes great service and hospitality. Brain child of a friend of mine, Fred Sirieix who is the GM at Galvin at Windows in London: http://www.theartofservice.co.uk/</description>
		<content:encoded><![CDATA[<p>Great article! The importance of team building can&#8217;t be stressed enough. Your post made me think of this game designed to help improve staff awareness of what constitutes great service and hospitality. Brain child of a friend of mine, Fred Sirieix who is the GM at Galvin at Windows in London: http://www.theartofservice.co.uk/</p>
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		<title>Comment on 3 Most Ineffective Restaurant Marketing Tools of 2012 by Ariel</title>
		<link>http://www.gourmetmarketing.net/2011/12/27/3-most-ineffective-restaurant-marketing-tools-of-2012/#comment-212</link>
		<dc:creator>Ariel</dc:creator>
		<pubDate>Sun, 22 Jan 2012 04:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=5984#comment-212</guid>
		<description>I love the sound of a good hard slap (as long as it is not on my own face)!  I know my comment is moronic; I just can&#039;t help myself.</description>
		<content:encoded><![CDATA[<p>I love the sound of a good hard slap (as long as it is not on my own face)!  I know my comment is moronic; I just can&#8217;t help myself.</p>
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		<title>Comment on 3 Most Ineffective Restaurant Marketing Tools of 2012 by Kirk</title>
		<link>http://www.gourmetmarketing.net/2011/12/27/3-most-ineffective-restaurant-marketing-tools-of-2012/#comment-211</link>
		<dc:creator>Kirk</dc:creator>
		<pubDate>Fri, 20 Jan 2012 14:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=5984#comment-211</guid>
		<description>I have found that Groupon featured decent restaurants in its beginning but as it began to expand its empire, the curiosity and thrill of initially gaining hundreds of customers wore off with financial reality.  Now, as you suggested, it is rare to find a previously-thriving restaurant that uses groupon because of the reasons you mentioned.  I think Groupon should never have started its business model as taking 50% of the restaurant profit from the groupon sales.  20-30% would have been acceptable and fair and would have resulted in more of a longterm acceptance of groupon by restaurants.  They will continue to hang on with various spa treatment/photography/etc businesses that can work 50% into the profit more easily (anyone noticed that those appear to be the majority of &quot;services&quot; now being offered on these groupon-type sites?).  But like you, I believe restaurants and groupon have a rapidly disappearing relationship.  Groupon should never have been as greedy as it was in the beginning, but should have sought more of a long-term financial model.  They may be able to continue to survive on other services/goods etc, but it&#039;s unfortunate and revealing that their main target in the begninning (restaurants) has not worked out according to plan and is continuing to dissolve.</description>
		<content:encoded><![CDATA[<p>I have found that Groupon featured decent restaurants in its beginning but as it began to expand its empire, the curiosity and thrill of initially gaining hundreds of customers wore off with financial reality.  Now, as you suggested, it is rare to find a previously-thriving restaurant that uses groupon because of the reasons you mentioned.  I think Groupon should never have started its business model as taking 50% of the restaurant profit from the groupon sales.  20-30% would have been acceptable and fair and would have resulted in more of a longterm acceptance of groupon by restaurants.  They will continue to hang on with various spa treatment/photography/etc businesses that can work 50% into the profit more easily (anyone noticed that those appear to be the majority of &#8220;services&#8221; now being offered on these groupon-type sites?).  But like you, I believe restaurants and groupon have a rapidly disappearing relationship.  Groupon should never have been as greedy as it was in the beginning, but should have sought more of a long-term financial model.  They may be able to continue to survive on other services/goods etc, but it&#8217;s unfortunate and revealing that their main target in the begninning (restaurants) has not worked out according to plan and is continuing to dissolve.</p>
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		<title>Comment on Are Your Discounts Devaluing Your Restaurant? by Barry Larson</title>
		<link>http://www.gourmetmarketing.net/2011/11/28/are-your-discounts-devaluing-your-restaurant/#comment-210</link>
		<dc:creator>Barry Larson</dc:creator>
		<pubDate>Wed, 18 Jan 2012 21:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=5651#comment-210</guid>
		<description>Some very good insights Matt.  Another take on your idea is something I call &quot;give to get&quot;.  Diners are rewarded for taking actions that are commercially beneficial to the restaurant.  For example, if your average cover is $20, then offer a $2 discount on orders of $25 or more.  This approach grows profits and re-enforces your brand.  Keep up the good work.</description>
		<content:encoded><![CDATA[<p>Some very good insights Matt.  Another take on your idea is something I call &#8220;give to get&#8221;.  Diners are rewarded for taking actions that are commercially beneficial to the restaurant.  For example, if your average cover is $20, then offer a $2 discount on orders of $25 or more.  This approach grows profits and re-enforces your brand.  Keep up the good work.</p>
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		<title>Comment on 3 Most Ineffective Restaurant Marketing Tools of 2012 by Bhoffington</title>
		<link>http://www.gourmetmarketing.net/2011/12/27/3-most-ineffective-restaurant-marketing-tools-of-2012/#comment-208</link>
		<dc:creator>Bhoffington</dc:creator>
		<pubDate>Sun, 15 Jan 2012 23:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=5984#comment-208</guid>
		<description>Totally agree with your assessment of yelp and Groupon. Some of the newer tools for restaurant marketing actually market the food rather than the restaurant. dishclips.com is one of several applications that does this now. </description>
		<content:encoded><![CDATA[<p>Totally agree with your assessment of yelp and Groupon. Some of the newer tools for restaurant marketing actually market the food rather than the restaurant. dishclips.com is one of several applications that does this now. </p>
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		<title>Comment on Restaurant Grand Opening Essential by Zaida Munoz</title>
		<link>http://www.gourmetmarketing.net/2011/07/21/restaurant-grand-opening-essential/#comment-205</link>
		<dc:creator>Zaida Munoz</dc:creator>
		<pubDate>Thu, 05 Jan 2012 03:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=4441#comment-205</guid>
		<description>Hi I&#039;m having my Grand Opening January 5th, 2012. Amoremia Cucina Italiana. What are effective marketing techniques to try within a short notice that have proven to be very effective.</description>
		<content:encoded><![CDATA[<p>Hi I&#8217;m having my Grand Opening January 5th, 2012. Amoremia Cucina Italiana. What are effective marketing techniques to try within a short notice that have proven to be very effective.</p>
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		<title>Comment on Rezbook Review: New Opentable Competitor by Vegas Maven</title>
		<link>http://www.gourmetmarketing.net/2011/01/17/rezbook-review-new-opentable-competitor/#comment-204</link>
		<dc:creator>Vegas Maven</dc:creator>
		<pubDate>Wed, 04 Jan 2012 06:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/blog/?p=680#comment-204</guid>
		<description>In my experience in gathering Internet Buzz about restaurants in Las Vegas Yelp&#039;s reviews tend to be much more thoughtful and detailed than urbanspoon&#039;s reviews. Urbanspoon does have great SEO.</description>
		<content:encoded><![CDATA[<p>In my experience in gathering Internet Buzz about restaurants in Las Vegas Yelp&#8217;s reviews tend to be much more thoughtful and detailed than urbanspoon&#8217;s reviews. Urbanspoon does have great SEO.</p>
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		<title>Comment on Restaurant Grand Opening Essential by Matt</title>
		<link>http://www.gourmetmarketing.net/2011/07/21/restaurant-grand-opening-essential/#comment-202</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Mon, 26 Dec 2011 19:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=4441#comment-202</guid>
		<description>I don&#039;t have enough specifics so I have to discuss it generally. Hiring a
 comedian to perform for a grand opening can be a good idea. It depends.
 But there are many things you should think about beforehand. Don&#039;t hire
 someone until you know what you are getting. I can give you some 
questions that may make your decision easier.  I know there are a lot of
 them, but you only get one Grand Opening.


These are some questions that are unique to comedians and may involve you actually seeing the comedian perform. Comedians carry some extra risk because they can offend people:
- What type of jokes will the comedian use?  

- Will the jokes offend any group?
- Will the comedian give you access to his/her routine beforehand?
- Does the comedian make fun of the audience? (a comedian that does this is not right for a grand opening)
- Does the comedian&#039;s humor match your brand/demographics? (will your customers find the comedian funny?)


There are other factors that come with all performers (musicians, dancers, artists, and comedians). Here are a few questions:
- Will a free performance by the performer draw people even if the customers know nothing about your Grand Opening?

- Do you think customers will be more likely to invite their friends/family (word of mouth marketing) if there is a performer?
- Will you get more repeat customers because of having a party like atmosphere? 
- Is it worth the money? (balancing both short term business and long term customer loyalty)

- Is it possible that you can get free publicity from it?

You also have to ask if it is practical for your area. I haven&#039;t seen your restaurant and don&#039;t know about the neighborhood so I cannot say.

- Do you have the space (and parking) for a large turnout? Will you violate gov. regulations? 
- Will it upset or please residents living close by?
- Will enough people show up (too much and too little can cause problems)?

- How is your restaurant perceived in the neighborhood?
- How are your likely customers perceived in the neighborhood?

Congratulations
 with the new restaurant! I hope this helps. You don&#039;t need perfect 
conditions for it to work as some things are more important than others,
 but be realistic. If you go through each question one by one them, you 
will get a better idea if a comedian is right for your restaurant. Tell 
me what you decide and how it goes.  </description>
		<content:encoded><![CDATA[<p>I don&#8217;t have enough specifics so I have to discuss it generally. Hiring a<br />
 comedian to perform for a grand opening can be a good idea. It depends.<br />
 But there are many things you should think about beforehand. Don&#8217;t hire<br />
 someone until you know what you are getting. I can give you some<br />
questions that may make your decision easier.  I know there are a lot of<br />
 them, but you only get one Grand Opening.</p>
<p>These are some questions that are unique to comedians and may involve you actually seeing the comedian perform. Comedians carry some extra risk because they can offend people:<br />
- What type of jokes will the comedian use?  </p>
<p>- Will the jokes offend any group?<br />
- Will the comedian give you access to his/her routine beforehand?<br />
- Does the comedian make fun of the audience? (a comedian that does this is not right for a grand opening)<br />
- Does the comedian&#8217;s humor match your brand/demographics? (will your customers find the comedian funny?)</p>
<p>There are other factors that come with all performers (musicians, dancers, artists, and comedians). Here are a few questions:<br />
- Will a free performance by the performer draw people even if the customers know nothing about your Grand Opening?</p>
<p>- Do you think customers will be more likely to invite their friends/family (word of mouth marketing) if there is a performer?<br />
- Will you get more repeat customers because of having a party like atmosphere?<br />
- Is it worth the money? (balancing both short term business and long term customer loyalty)</p>
<p>- Is it possible that you can get free publicity from it?</p>
<p>You also have to ask if it is practical for your area. I haven&#8217;t seen your restaurant and don&#8217;t know about the neighborhood so I cannot say.</p>
<p>- Do you have the space (and parking) for a large turnout? Will you violate gov. regulations?<br />
- Will it upset or please residents living close by?<br />
- Will enough people show up (too much and too little can cause problems)?</p>
<p>- How is your restaurant perceived in the neighborhood?<br />
- How are your likely customers perceived in the neighborhood?</p>
<p>Congratulations<br />
 with the new restaurant! I hope this helps. You don&#8217;t need perfect<br />
conditions for it to work as some things are more important than others,<br />
 but be realistic. If you go through each question one by one them, you<br />
will get a better idea if a comedian is right for your restaurant. Tell<br />
me what you decide and how it goes. </p>
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		<title>Comment on Restaurant Grand Opening Essential by Meher Khan</title>
		<link>http://www.gourmetmarketing.net/2011/07/21/restaurant-grand-opening-essential/#comment-201</link>
		<dc:creator>Meher Khan</dc:creator>
		<pubDate>Sat, 24 Dec 2011 18:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=4441#comment-201</guid>
		<description>We are planing to open New resturant in columbus,Ohio probably in February first week of 2012.The name of the Resturant is Jalapeno Mexican Grill.My question is, wheather its a good idea to bring a comeadian guy to fun for GRAND OPENING? Thanks.
Farid.
NY</description>
		<content:encoded><![CDATA[<p>We are planing to open New resturant in columbus,Ohio probably in February first week of 2012.The name of the Resturant is Jalapeno Mexican Grill.My question is, wheather its a good idea to bring a comeadian guy to fun for GRAND OPENING? Thanks.<br />
Farid.<br />
NY</p>
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		<title>Comment on Using Twitter to Promote Your Restaurant by Maggie</title>
		<link>http://www.gourmetmarketing.net/2011/12/21/using-twitter-to-promote-your-restaurant/#comment-198</link>
		<dc:creator>Maggie</dc:creator>
		<pubDate>Wed, 21 Dec 2011 16:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.gourmetmarketing.net/?p=5971#comment-198</guid>
		<description>No problem! Good stories need recognized :)</description>
		<content:encoded><![CDATA[<p>No problem! Good stories need recognized <img src='http://www.gourmetmarketing.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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