To make a budget, you must have priorities. Likewise, you also must establish necessities and separate them from riskier opportunities. A restaurant marketing budget should take all this into account, along with determining the level of investment.  To some degree, what priorities a restaurant focuses on depends on that restaurant. This is more true with riskier marketing strategies than the most basic ones, as restaurants share certain marketing elements (signage,...

Marketing, like all other parts of your restaurant, takes money. However, unlike most other investments in your restaurant, restaurant marketing can go in many different directions. The abundance of choices presents added difficulties when creating your restaurant marketing budget  as restaurants must find effective strategies and avoid wasteful mistakes. Nonetheless, it would be foolish to not test the marketing waters as you will be missing opportunities for your restaurant to...