What is brand identity?
You may hear the term “brand identity” and have a vague idea, but not a clear understanding of what that means. You’re not alone. Most people couldn’t give an explanation of what a brand identity is. It involves the logo, so why not just say logo design? There is a big difference. My goal is to help you understand the difference and how it impacts your bottom line.
When you think of Coca-Cola, do you picture their logo? Probably, but you also think of red and white, script lettering, brown, fizzy liquid, bubbles, a brown bottle, happy faces, refreshment, and joy.
A brand identity is the combination of the visual elements including the name, logo, tagline, color palette, image style, typography, textures & patterns, iconography, packaging and collateral.
All of these elements work together to form a visual system. An effective brand identity must be implemented creatively and consistently over a period of time to make an impact on people’s minds.
What makes a brand identity effective?
Can your brand identity affect the bottom line?
Think of it This Way