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  1. Matt

    Rezbook Review: New Opentable Competitor

    by
    | Reviews
    January 17, 2011
    Urbanspoon is out to rescue online restaurant reservation. Even in the face of OpenTable virtual monopoly of online restaurant reservation, Urbanspoon’s track record and talent indicate that they should be taken seriously. Already, Urbanspoon’s online roots run deep. 10 million unique users visit the Urbanspoon website each month. 10 million people have downloaded the Urbanspoon application on their smart phones, feeding thousands of restaurant reviews, instantaneous reservations and restaurant information...
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  2. Matt

    5 Ways to Combat Rising Food Prices

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    | Tips & Ideas
    January 25, 2012
    The constant and painful rise in food prices makes it hard for a restaurant owner to think of anything else. The United States Department of Agriculture estimates that food prices increased by 7.8% in the last year. This makes a dent in your bottom line and forces you to consider alternatives to offset the additional expense. There is potential in many different areas to lessen the pain especially as the...
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  3. Matt

    Selling Restaurant Merchandise

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    | Tips & Ideas
    January 17, 2012
    The sale  of T-shirts, mugs, hats and other merchandise provides a supplemental revenue source for some restaurants. But the restaurant industry by and large is only scratching the surface. For your customers, food can be a moving experience and an expression of identity (vegans, for example). So your customers may want to buy merchandise and bring home something from your restaurant. However, a considerable percentage of restaurants miss opportunities to...
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  4. Matt

    Restaurant Marketing Budget (Part 2): Priorities and Necessities

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    | Essentials, Tips & Ideas
    January 10, 2012
    To make a budget, you must have priorities. Likewise, you also must establish necessities and separate them from riskier opportunities. A restaurant marketing budget should take all this into account, along with determining the level of investment.  To some degree, what priorities a restaurant focuses on depends on that restaurant. This is more true with riskier marketing strategies than the most basic ones, as restaurants share certain marketing elements (signage,...
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  5. Matt

    Creating a Restaurant Marketing Budget (Part 1)

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    | Essentials, Tips & Ideas
    January 4, 2012
    Marketing, like all other parts of your restaurant, takes money. However, unlike most other investments in your restaurant, restaurant marketing can go in many different directions. The abundance of choices presents added difficulties when creating your restaurant marketing budget  as restaurants must find effective strategies and avoid wasteful mistakes. Nonetheless, it would be foolish to not test the marketing waters as you will be missing opportunities for your restaurant to...
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  6. Matt

    3 Most Ineffective Restaurant Marketing Tools of 2012

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    | Reviews
    December 27, 2011
    We gave an honor roll of companies that we predicted will have the best restaurant marketing tools in 2012. Now we will look at companies (Groupon, Yelp and LivingSocial) that, if you rely on them for marketing, are most likely to wreak havoc rather than bringing prosperity. They are not safe bets. These are the tools and companies that aren’t improving restaurant marketing. In our opinion, they are more hype...
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  7. Matt

    Top 3 Online Restaurant Marketing Tools for 2012

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    | Tips & Ideas
    December 23, 2011
    Here we name our top marketing tools of 2012. They may not be surprises, but to some restaurant owners, they may be wakeup calls. Each present opportunities for restaurant owners to increase their business. This year it is Foursquare, Facebook and OpenTable If we are to look at the trajectory of the three: Foursquare and Facebook are growing in importance. OpenTable is hovering or even slightly declining, but is still...
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  8. Maggie - Guest Writer

    Using Twitter to Promote Your Restaurant

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    | Tips & Ideas
    December 21, 2011
    As more and more businesses of all types are immersing themselves in social media, it’s important to get in as early as you can and build up your following. Having a page on various social media platforms is key, but I suggest starting with Twitter. Twitter followers are engaging, and  they spread the word fast. I’ll walk you through some basic ways to get  your Twitter following up and running. Engagement...
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  9. Matt

    6 Ways to Use the Holiday Rush to Market Your Restaurant

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    | Tips & Ideas
    December 19, 2011
    In a few days, everyone will be on break and in a celebratory mood. In the restaurant business, that causes traffic to increase around the holidays. This doesn’t last. Soon after New Years, business drops off. Many restaurant owners sit on their hands as customer stream in and out of their restaurants on the holidays. However, smart restaurant owners market to the people who dine at their restaurant during the...
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  10. Matt

    Adding a Theme to Your Restaurant’s New Year’s Eve Party

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    | Tips & Ideas
    December 14, 2011
    Our clients think up some of the best restaurant marketing ideas. One of our more creative restaurant owners decided that his New Year’s Eve party would have a theme. In his case, he chose a retro theme. He knew his customers well enough to choose a decade that appeal to them. Needless to say, his theme New Year’s Eve party has a distinct advantage over his competitors because it has...
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  11. Matt

    Bar Marketing Essential

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    | Bar Marketing, Essentials
    December 8, 2011
    We are well aware that we have given most of our attention to restaurants and have neglected bars. Much of restaurant marketing applies to bars, but there are differences and additional things to consider. When you think of restaurants, you can normally organize customers by demographics involving socioeconomic status and proximity. Besides cuisine, price determines a lot of what happens on the plate and in the dining room (of course...
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