Most restaurants would benefit from a secret weapon on their menu. This is what I mean: based on the cuisine of every restaurant you expect certain foods and you don’t expect other foods. You wouldn’t see sushi in a Spanish restaurant. You wouldn’t see pizza in an Indian restaurant. You wouldn’t see burritos in French restaurant. But having a dish from another cuisine on your menu is a perfect secret...

As mentioned in the previous article, restaurant turnover is costly in many different ways, but the rate at which employees leave can be reduced. After I cover praise, we will have completed the communication section. Communication and treatment go hand and hand. Of course, treatment extends to reasonable expectations. By reasonable, I refer to asking employees to do something that they can accomplish. You can set out a plan for...

The Achilles Heal of restaurants is employee turnover. The loss of employees forces a restaurant owner to spend money and time in finding replacements, which affects the quality and viability of his or her business. To give you an idea, if you haven’t thought about the consequences all together, here are some expenditures that arise when an employee leave: - schedule changes (if not given enough notice) - seeking new...

Online videos interact with customers better than text, better than audio and better than graphics or photos. Almost always, when we refer to something going “viral” online, we are talking about videos. As you may guess, videos, whether through YouTube or your website, have lots of marketing potential for restaurants, although developing an effective video takes creativity and time. WHY IT’S DIFFICULT There is a catch. Customers have high expectations...

Last week, I emphasized that recipes should be part of nearly every fine dining restaurants’ marketing strategy. I discussed how the sharing of recipes build a deeper relationship with customers, especially customers passionate about food. Today, we will discuss the various ways to send recipes and the different benefits of each. How you broadcast the recipes affect more than anything what type of results you receive. One is not necessarily...